Alexandros Skandalis - 蜜桃传煤mv

Professor Alexandros Skandalis

Professor in Marketing, Head of Department

Research Overview

My research interests revolve around consumer culture and its various manifestations in cultural and creative industries (e.g. music, craft, digital gaming), sustainable consumption, and digital cultures.

A key aspect of my research sits at the intersection of consumer culture and cultural sociology and relates to aesthetics, taste, experiential marketing and the consumption of space and place. For instance, I have previously conducted ethnographic research within diverse musical spaces (e.g. festivals, concert halls) and fields (e.g. indie, classical music). One of my recent research projects dealt with the exploration of the variety of ways in which individuals further develop their musical tastes in the indie music field by drawing upon place-specific practices and experiences.

Another important aspect of my research focuses on the study of digital cultures and experiences and sustainable consumption and I am currently working on a large funded research project focusing on the role of plastic packaging consumption in individuals' everyday lives.

My work has appeared in several international peer-reviewed journals such as Sociology, Journal of Travel Research, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Place Management and Development, and Marketing Theory, amongst others.

I presented my research outputs in numerous international conferences including the Association of Consumer Research Conference (ACR), Consumer Culture Theory Conference (CCT), Academy of Marketing Conference, Interpretive Consumer Research Conference (ICR), and European Academy of Design Conference, amongst others.

I was awarded the best paper prize in the Arts & Heritage Marketing Track of the 2015 Academy of Marketing Conference in Limerick, Ireland.

01/03/2023 → 31/07/2023
Research

03/10/2022 → 30/09/2023
Research

01/04/2022 → 30/09/2022
Research

01/11/2020 → 31/05/2024
Research

01/11/2020 → 31/10/2023
Research

01/10/2019 → 30/10/2023
Research

Invited talk

Participation in workshop, seminar, course

Public Lecture/ Debate/Seminar

Invited talk

Participation in conference - Academic

Invited talk

Public Lecture/ Debate/Seminar

Invited talk

Oral presentation

Invited talk

Other

Public Lecture/ Debate/Seminar

Oral presentation

Participation in workshop, seminar, course